Google Search is one of the most widely used tools in the world. Over the years Google has been improving search form and is seriously ahead of the competition. At this point it is complicated to cope with Google’s algorithm and now with the new functionality will be even more complicated.
The new feature will give Google more ability to understand what you are looking for without having to enter keywords- key. That is, by the way you search, Search will be able to understand what you are looking for. This new feature is called Neural Matching.
Google Search will better understand your questions
The goal is to find the solution to your search for something that you do not understand. If so far we have to put keywords in the search to find the concrete answer to what we want, this will not be necessary in the near future.
Google has given a practical example where this search is relevant. “ For example, Neural matching helps to understand that a search for ‘why my TV is strange’ is related to the concept of ‘soap opera effect’. We can then offer pages on the soap opera effect, even if the exact words are not unused . ”
” Using Neural matching means that Google can do a better job, going beyond the exact words in the company’s name or description, to conceptually understand how this might relate to the words researchers use and their intentions . ”
Search for” intentions “is the future
This is the secret of Google’s new algorithm. Not searching for words but for intentions. This means that Google Search will have to understand what you mean in practical terms. This task has long been developed. It started with “I’ll need an umbrella today” to make the survey realize that you’re asking for weather for more complex situations and research.