Facebook struck a deal with the American Civil Liberties Union and other civil rights groups regarding the ads shown on the social network. This agreement provides that certain advertisements may not be discriminatory or targeted at certain groups of people.
In this case, companies that advertise buying and selling homes, job search or credits may not use age, gender , zip code, or race to target your ads. This new rule extends across the platform, from business page ads to Instagram promotions.
In addition, Facebook is expanding its ad library, making it available for search. In this sense, regulatory agencies or civil rights groups can research and understand what kind of ads companies are using to ensure that they all comply with the rules.
The virtual library will start to File ads from December, where the ads mentioned (credit, home, job) will be placed for possible review. Graham Mudd, vice president of Facebook’s ad department, says that advertisers will have to “learn how to advertise their business with these restrictions.”
Facebook is undergo (one more) data collection investigation
Investigations by the European Union to Facebook has been constant. Due to suspected anti-competitive practices and lack of transparency in the collection of user data, Facebook is under scrutiny again.
In this case, the investigation will focus on how the company collects data and monetize them for advertising purposes. As they say, “on Facebook the product is you”. This means that for the platform to be free, all users pay for their data and are then used to target ads.
The Commission of the European Union believes that Facebook takes these practices to the extreme, so the most recent investigation. The investigation also covers the Facebook Marketplace, where individuals or resellers can market products.