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How Smaller Smartphone Brands Are Turning To Unapologetic Profit Driven Companies

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A close look at how the smartphone industry is saturated with different brands, you would wonder how smaller brands cope with the big boys in the industry – Samsung, HTC, Huawei etc.How Smaller Smartphone Brands Are Turning To Unapologetic Profit Driven Companies 1
Slow Android OS Distribution RateThe end result of the mode of operation of the smaller brands has drastically affected the distribution rate of the Android OS globally.  Apple’s iOS powered devices have one common feature – Regular updates. Something that is quickly turning to an illusion on some Android powered smartphones.You may say that iOS isn’t an open source operating system and it is managed solely by the Cupertino based company that is why it’s easy for Apple to send out regular updates but aren’t the bigger brands in the Android ecosystem sending out updatesWireless Update BloatwareThere’s no excuse for not sending updates to users. Every single android device has a wireless or software update app but most android users that use these devices may use these phones for more than a year without getting a single security update, software update or full system upgrade.  These apps are becoming bloatware. They do nothing on the phone. They just lie lifeless on the device adding no necessary value to the phone.Top Brands Striking Partnerships with Telecom CompaniesTop smartphone companies in the United States, United Kingdom and other top economies understand the importance of regular updates and have gone into partnership with the telecoms companies there. Even some of their devices are sold by these carriers like Verizon, T-Mobile, At&t etc. Sometimes these updates are even tailored and distributed by the carriers each period the updates are sent by the smartphone manufacturers. The smaller brands shy away from these partnerships.
Phone Swap UnavailableSmaller Brands have one marketing strategy and it works pretty well for them – Need an Update: Buy A New Phone. Unlike the bigger brands that send updates and still allow users swap their phones for the latest models by adding a little amount to their devices and swapping their old phones for a newer model, these smaller brands make sure they take every single penny from the consumers and are still unapologetic about it. Most times professional repair services for these brands are almost nowhere to be found.
The Profit ModelI believe every business usually has an aim of making profit and I am not against it. However, I think these smaller brands ought to borrow a leaf from these bigger brands and act like standard smartphone companies. They can sell phones in bulk to telecommunications companies and the telecom carriers can in turn sell the devices to consumers and promise them a phone swap once there is a new model of the device. To the best of my knowledge no law prohibits them from doing so.
Unreliability of Telecom ServicesThe carriers in other countries usually have the devices locked to their network only as part of the agreement with the smartphone company. It seems that such services un Nigeria would prove abortive as no Telecom company can be relied in totally therefore nobody would want a device locked to a specific carrier. We are in the era of dual sim devices so we may not necessarily be able to blame or point accusing fingers at these brands now. However, in the future if things change we can blame these companies for being profit driven.

Michael Ajah is a Computer Science Student of The University of Port Harcourt and a Chelsea Fan. He loves RnB and a little mix of Trap Music. An awesome tech reviewer and analyst. Email - [email protected]

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Tecno Camon i4 – Full Specs And Cheapest Price

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Tecno Camon i4

Tecno just launched a new device into the Camon lineup the Tecno Camon i4 and the device comes with very impressive specifications and a very good price in this post I’ll be looking at the specs of the Tecno Camon i4.

Tecno Camon i4

The TECNO CAMON i4 ships with a mid-range MediaTek Helio A22 processor for the 2GB / 3GB RAM version and a MediaTek Helio P22 processor for the 4GB RAM version and 32GB / 64GB  of internal storage.

The Camon i4 runs on Android 9.0 with HiOS 4.6 on top, keeping the lights on is a 3500mAh battery with support for fast charging.

I do hope the fast charging isn’t the same as the Xcharge on the Tecno Spark 2 because that means it’s not actually fast charge. Tecno deserves this shirt on that note

Tecno Camon i4 - Full Specs And Cheapest Price 2

Design And Display

I’m quite impressed with the fact that Tecno decided to go with the dewdrop notch on this device instead of that lousy Apple-like rectangular notch. This one is quite similar to the one on the Samsung M20 and I’d say it’s not bad at all considering the fact that they’ve been giving us phones with notches since the release of the Camon 11 Pro.

Tecno Camon i4 - Full Specs And Cheapest Price 3

You basically get a 6.2-inch IPS Capacitive display with an 81.3% screen-to-body ratio. It’s not something you would call totally bezelless as there’s still as small chin below the device.

Tecno Camon i4

Camera 

The Camera is one of the selling points of this device as the smartphone’s triple camera has a 13MP, 8MP, and 2MP lens combination, which means you would get an impressive performance while taking photos and recording videos at 1080p. The secondary camera at the front is a 16-MP lens and great for selfies. You also get better quality when calling someone via video so cheers to the Snapchat and Instagram Slay Queens.

Tecno Camon i4 - Full Specs And Cheapest Price 4

Software And Hardware

In the specifications department, I’ll give Tecno a B+ on this. The Camon i4 comes with a MediaTek Helio A22 chipset clocked at 2-GHz combined with a Cortex A53 quad-core processor, which takes charge of the Camon i4’s performance. In the graphics department, you get A PowerVR GE8300 GPU to take care of the graphics. There’s also a 4GB variant that comes with a higher Helio P22 Chipset.

Storage

The Camon i4 comes with 32GB of internal storage that can be expanded to 256GB via a memory card. There are 2GB, 3GB, and 4GB variants.

Network And Connectivity

The new Tecno Camon i4 offers a variety of options for easy connectivity, which includes 4G with VoLTE (Voice Over LTE), Wi-Fi, mobile hotspot, micro-USB, GPS, Bluetooth, etc.

Battery

The Tecno Camon i4 ships with a 3500 mAh non-removable lithium-ion battery which means you get a battery that’s enough to last you 10 hours when used actively and about 36 hours when on standby

TECNO Camon i4 Specifications

  • Display: 6.217-inch (1520 x 720) pixels) HD+ display
  • Chipset: 2GHz Quad-Core MediaTek Helio A22 12nm processor / 2GHz Octa-Core MediaTek Helio P22 (MT6762) 12nm processor
  • RAM+ROM: 2GB / 3GB RAM with 32GB storage, 4GB RAM with 64GB storage, expandable memory up to 256GB with microSD
  • Operating System: HiOS 4.6 based on Android 9.0 (Pie)
  • SIM: Dual SIM (nano + nano + microSD)
  • Camera: 13MP + 2MP rear camera, 8MP 120° ultra-wide camera, quad LED flash; 16MP front-facing camera
  • Sensor: Fingerprint sensor, AI Face Unlock
  • Dimensions: 156.9×75.8×7.96mm
  • Network: Dual 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth, GPS
  • Battery :3500mAh battery

Pricing

The price of the Tecno Camon i4 for the 2GB + 32GB variant is N49,000 ($140)

The price of the Tecno Camon i4 for the 3GB + 32GB variant is N55,000 ($154)

The price of the Tecno Camon i4 for the 2GB + 32GB variant is N63,000 ($175)

So what do you think? Is this your next smartphone

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How Multiple Cameras Work On Android And iOS Smartphones

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How Multiple Cameras Work On Android And iOS Smartphones 5

How multiple cameras work on smartphones have always been a question on the minds of most people and 2019 is the year of multiple cameras and many if not all smartphone brands have released phones with multiple cameras. You’ve probably seen the Nokia 9 Pureview with 5 cameras and the Huawei P30 Pro that comes with 4 cameras  (40MP + 20MP +12MP +TOF Camera) and 50x optical zoom.

https://www.gadgetsnow.com/mobile-phones/Huawei-P30-Pro

 Huawei P30 Pro

How Multiple Cameras Work

These two devices come with crazy specifications but I won’t go into that right now, maybe in another post.

However, have you ever tried covering the main camera of your device with a dual camera?

If you haven’t, try doing that right now.

You’ll notice you are actually blocking the whole camera. That leaves the question – What do the secondary cameras do and how do they work.

How Multiple Cameras Work On Android And iOS Smartphones 6

How Multiple Cameras Work

Now I want you to understand this. Most OEMs have other uses of their secondary camera other than the ones I’m going to mention below. These are just the basic functions of the secondary camera.

The secondary camera improves the overall clarity of the image with the help of a “Monochrome” feature. The secondary camera only records the black and white version of the image. With the help of the Monochrome sensor, the primary camera measures how much light is coming from the point of focus.

Previously (with the exception of the Google Pixel 3), the primary camera in smartphones normally handled the measurement so there was a very high possibility of losing some detail while measuring light intensity since it would still need to work on the color filtering.

So this extra burden is handled by the second camera which takes care of that area. Combining the monochrome image which has detailed information about the light and sharpness with the colored image that was captured by the primary camera will produce a rich and detailed image.

In some phones, the secondary camera acts as the zoom lens. Huawei uses their cameras on the P30 Pro a bit differently but going into the entire details might end up making this post a bit lengthy and a bit boring for people who aren’t hardcore techies so I’d try to keep this balanced. However, if you’d like to see that in another post do let me know in the comments.

So that’s basically how multiple cameras work on smartphones

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