Etisalat Nigeria Changes Its Name After Investors Pull Out


It's a period of woes for Etisalat as its Abu Dhabi investors have pulled out of the company following the failure of the company to pay up a loan they took from a consortium of Nigerian banks which resulted in the seizure of the Telco despite efforts by the CBN and NCC to prevent the seizure. Etisalat Nigeria was given a 3 week ultimatum today stop using the Etisalat Brand Name and related materials including logos and trademarks.

According to recent reports, Etisalat Nigeria has now changed their brand name to 9Mobile and all of its staff across the country are being notified of the new development. Though the company is yet to announce officially to public.

Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.

Etisalat Nigeria has 20 million subscribers, making it the country’s number four mobile operator with a 14 percent market share.
Our mandate is to make sure the business runs as profitably as it can. What is most important now is to … ensure that the business runs and meets its obligations,”
- Boye Olusanya The New Chief Executive on Tuesday.

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I'm a Computer Science Student of The University of Port Harcourt and a Chelsea Fan. I love RnB and A little Trap Music. Tech flows in my veins. I love to have fun with friends and I read a lot. 

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