Will Nokia's Android Smartphones Succeed In Africa and Nigeria? : See What Top Tech Bloggers Have To Say

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Nokia was once a very strong force to reckon with in the mobile phone industry. Out of every 100 people in Nigeria, 98 has once used a Nokia phone.



Nokia fell out of favor when they signed a partnership with Microsoft to produce Windows devices. This happened at a time when all their competitors were switching to the Android OS. Nokia struggled to keep up with the trend by releasing the Nokia X and Nokia XL but the two devices weren't enough to keep them in the market.



Presently, it's no longer news that Nokia is coming back and this time they'll be making only Android phones. They have already released 4 smartphones which are yet to come to Africa officially. The smartphones were first announced at the MWC in Barcelona, Spain.

I contacted a couple of tech bloggers, a few of the very best in the industry and asked them 2 questions about these new smartphones.


1. Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market Share?

2. What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?



A couple of them responded while I'm still waiting for some others to send in their response. Once they respond I'll add their contribution to this post. So check back to see if I've added something new 😏. Here's what I've been able to get so far.



Wale Adekile 🇳🇬 (Geek NG)
Wale is one of the pioneers of tech blogging in Nigeria and his blog is one of the top 10 Nigerian Tech Blogs.

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

I doubt if that's going to happen. They're a bit too late to the party and the market is saturated already

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

It's all about the price point. If they can try to capture the low-end market first, they may find their way back to the hearts of the people.



Emmanuel Akor (Androidvillaz) 🇳🇬
Emmanuel runs a fast rising tech blog. His blog can be called the home of Android firmware as well.

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

Taking back​ their position will be really difficult. However, if they set the right things in place they will get their position back but if they continue with their present trend I don't see them getting it back.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

At this present stage, they are already a threat to some companies. To compete comfortably in the market they need to look at their pricing (The Price Tag they place on their device) Let's take the new Nokia 3310 for example, Many people have longed to buy that device but the price scared many people away, including me.


The New Nokia 3310 costs N18,000🤣



Yomi Adegboye (Mobilityarena) 🇳🇬

Yomi is a digital marketing consultant and also the founder of Mobilityarena , The home of unbiased mobile reviews and one of the top tech blogs in Nigeria

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

History tells us that once a position of this sort has been lost, it is extremely difficult to regain. In this case, Nokia is coming back from almost zero market share. Plus, there isn't much of differentiation that these new Nokia smartphones are bringing to the table. It will be extremely difficult for them to regain that number one position in Africa.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

This question is quite difficult to answer.



Dickson Otieno (Tech-ish) 🇰🇪Dickson runs one of the top tech blogs in Kenya. Smartphone Reviews and Unboxing are one the most interesting categories of his website.

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

Going to the top might be impossible for Nokia. But being that they are a known brand and that most people associate them with quality, if they can deliver devices at the same price range as Infinix, TECNO, and Gionee, then they might bring good competition.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

Bringing the devices closer to the consumers, and offering them in price ranges affordable to most consumers in Africa would make them comfortably compete in the market.


Daniel Moses (Techlector) 🇳🇬


Daniel is an editor for one of the top tech blogs in Nigeria and focuses mostly on startups


Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

First, I must commend Nokia (HMD Global actually) for being able to reach this feat. I call it a feat because they have actually grabbed some little market share in such a short while.

And YES, I think they can take back their position as the top mobile company in Africa. All they need is to serve to people the exact products they need. They'd have an upper hand over Tecno, Infinix and the likes because they once had the consumer's trust and they'd be willing to give it once again.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

I think Nokia should serve every market. Launching phones that meet the needs of both the common man, average and the rich. It is important that their products cut across all, and I believe they'd fight their way up to be one of the best AGAIN.



Osarumen Osamuyi (TechCabal) 🇳🇬
Osamuyi is a technology writer for one of the top tech blogs in Africa.


Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

Not a Chance

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

They are not going to grow significantly in market share by targeting people who already have smartphones.The only demographic where there's growth potential is with people who still use feature phones



Kelvin. O. (SpecsPriceNigeria) 🇳🇬
Kelvin blogs about technology and his reviews are top notch. His website is one of the very few tech websites that actually write in depth reviews that'll keep you hooked without a lot of the technical jargon

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

Yes , it's possible. But I don't see that happening anytime soon.Nokia built their reputation back in the days of Java & Symbian. This is a new era and a lot of things have changed.

When you look at what TECNO & Infinix  have achieved in the last 5-6 years and how much they have grown , it's hard to see them lose their grip on the market anytime soon.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

Yes , Nokia may compete but it will take a lot of cash & a tactical masterpiece to get the top position. They should :

1.Take advantage of what people know them for (Durability & battery)

2.Capitalize on their competitor's weakness (timely updates , the "Chinko factor")

3.Identify and take advantage of buyers "deciding factor" ( hint : Smartphone cameras are becoming important)




Victor Ekwualor (Techpoint.ng) 🇳🇬
Victor is an amazing and experienced tech editor at Techpoint

Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

I am not sure Nokia was ever the top mobile company in Africa as I do not have or know any data to back that up.But what I think you are asking is if Nokia will gain market grounds in Africa. I don't know and cannot say for sure.
Africa (and Nigeria)  is a very unique market.
They might gain some market share, I doubt if they will ever gain a major market share in the nearest future.

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

Price is the only card they can play.



Ige Ebima( Gadgetsng) 🇳🇬

Ige is the Chief editor at Gadgetsng, a top Nigerian Tech Blog.


Do you think Nokia can take back its position as the top mobile company in Africa with companies like Gionee, Tecno and Infinix already holding most of the market share?

I sincerely do not think Nokia can have it back .They refused to move with the trend when Android was evolving , so that was where they missed out .Nokia taking over is as difficult as it sounds , its just practically impossible to achieve , especially with the presence of smaller brands in the Market .Secondly i believe the main reason for the impact they made then was due to the fact that the Market/industry was still evolving .

What do you think are the best things Nokia can do to make their devices compete with others comfortably in the market?

There is actually not much they can do.We are now in the Smartphone era .What is it that we have not seen in a smartphone that they can hold on to? . Unless they are ready to sell their phones at an extremely cheap price , that way they can woo customers back, but is that feasible? I doubt. You can confirm that by checking the recommended retail price of the Nokia 3310(2017) , can you imagine a feature phone going for $55? that is the price of some phones from China even with dual camera and Fingerprint scanner.


Feel free to check this post another time during the week to see if I've added opinions from other tech bloggers

I'd love to know what you think about Nokia. Will They Succeed? . Use the poll below or simply drop a comment.



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I'm a Computer Science Student of The University of Port Harcourt and a Chelsea Fan. I love RnB and A little Trap Music. Tech flows in my veins. I love to have fun with friends and I read a lot. 

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