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Recommended Tips For Bloggers That Wish To Work With Brands

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Recommended Tips For Bloggers That Wish To Work With Brands 1
Basically I’d say 2016 was a very good year for me when it comes to working with Brands. I worked with JiJi, Obi Worldphones, GearBest, Invicta Africa, etc. 2017 is starting off with a partnership with Romoss.  Here’s the question you may ask

How did you do that?

I’ll explain the basics of working with brands and tips to make the partnership a success.

Working with brands is one of the smartest ways to monetize your blog while you’re generating new readers.

Creating powerful brand partnerships is the holy grail of the blogosphere.

But there’s one  thing: it needs a bit of work and unless you’re very lucky, you’ll have to  put in a whole lot of effort on yourself.

The right approach and attitude  can make it quite easy.

Here are my tips :

Tip #1: Build Your Brand & Reputation
I don’t see my blog as just another blog, I see it as a brand.

The most important fact you should acknowledge is that not every blog in the world is in a position to partner up with high end brands. The Competition is very high and brands are very limited in the amount of bloggers they can work with.

Build Highly-Engaged Followers

You don’t have to have lots of followers to work with brands, it’s not a requirement. Although a few brands may need this.
However, brands are more interested in the quality of your followers over the quantity. That means having loyal followers, engaged comments on your posts and authentic communication over social media is very important. Your relationship with your followers and readers is very valuable to brands, so start off by really building that rather than simply trying to boost numbers.

Create A Strong Presence Online
Brands will also want to see a strong presence on social media: one of the most effective forms of advertising, it’s very important that you are  on top of it. Again – quality over quantity reigns supreme

Tip #2: Create An Attractive Media Kit

A media kit is quite necessary in giving brands a quick and easy snapshot of what your blog is about. There are a few recommended things that you should add to it.

An introduction about yourself: give them a quick insight into your personality, why you started your blog and what is important to you. Let them get to know the face behind your brand. They want to work with you as a person not just your blog.

About your blog: Is it a tech blog? Entertainment? Sports? Define what your blog is

Blog statistics: Include your monthly page views, monthly unique visitors, how often you post, and social media stats. You can  include your all time page views, average time on site and bounce rates if possible.

Your accomplishments: It’s more like a CV, list any accomplishments you are particularly proud of. This can be events you covered, awards you’ve won etc. You can add list of brands, you’ve worked with or even have a section of its own for this with all the brand logos and a snippet of the work you carried out with them. You can check my blog page partner page at the bottom of this blog to see a sample.

If this is all in place, you now have to consider if your blog is a right fit for the brands you want to work with. This is important, and could save you a lot of time.

Ask yourself: is your blog relevant to their marketing needs? Can you offer them something different from other bloggers; a special insight on their products or personal experience relating to them?

If the answer to these questions is YES… well, you’re ready to go

Tip #3: Creating An Effective  Email

In this part self confidence and optimism is the key rule here.

So let’s start off specific with the things you need to add to the email.

A clear subject line: Your title needs to be snappy and straight to the point. Give them the information they need so they know exactly what to expect from your email.

Don’t start asking brands or their reps questions like -  How are you doing?,How is work going?. Try to be professional.

Your email needs to be professional but enticing. Brands get a lot of emails per day asking for collaboration, so make their life a little easier by being transparent.

An introduction: Tell them all about yourself and what your blog is about (including your audience demographic and reach), as well as what you are looking for out of a collaboration. Also add what you love about their brand and why you want to work with them… try to keep this as unique as possible.

Benefits of working with you: Now you can go into even more detail. Let them know what they will gain as a company from the partnership.

You can add examples of previous successful partnerships  you have taken part in to give an idea of how it could also work for them.

How you plan to market their product:

Try to be specific. Give them actual examples of what you could do for their brand, giving as many details as possible so that they don’t have to ask more  questions.

What type of advertising will you provide:
Let them now how you will advertise your post, including individual statistics of all social media channels you plan to share it on.

Contact info and media kit: These two are compulsory. Make sure to include all relevant details for them to contact you on as well as your media kit in an attachment.

Show your true personality. Have fun with your email. Let them know what they can expect from you, and what you would expect from them.

.

Have a predefined idea of the brands you want to work with. Every email will need to be tailored directly for that brand. People can smell a blanket email a mile off!
Above all, show confidence and knowledge throughout all confidence. If you don’t believe in yourself, neither will the brand.

Tip #4: Build A Long Lasting Relationship

When you’ve finally secured the collaboration.
Now you want to turn that into a long lasting partnership. There are a few things you can do to help make this a reality, many simply based around a good workmanship.

First of all, stay engaged with the brand.

Throughout the first collaboration, keep in touch every now and again to ensure they stay in the loop about your progress. Try to be an active communicator. Any positive feedback along the way should also be sent to them as soon as it comes in.

Next: Over deliver! Stick with what you have promised them and then go an extra mile to show them how dedicated you are to providing the best work possible.

That could be through the simple inclusion of personally designed graphics, professional looking photography or an increased social media promotion.

And remember… NEVER BE LATE. There is nothing more unattractive to a brand than tardiness!

And remember: building strong relationships such as this can take time. Do not be deterred and never put all your eggs in one basket. Be prepared to reach out to many different brands  before you get a bite. It will be so very worth it.

I'm a Computer Science Student of The University of Port Harcourt and a Chelsea Fan. I love RnB and A little Trap Music. Tech flows in my veins. I love to have fun with friends and I read a lot.

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9Mobile In Trouble Again As New Owners ‘Teleology’ Pull Out Of Telco

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9Mobile

9mobile in trouble again. According to reports reaching me , Teleology Holdings, the new owners of 9mobile ,may just have withdrawn from further participation in the 9mobile project.

If you could recall during the 9mobile crisis , Teleology acquired 9mobile, previously  Etisalat, in November 2018 —  eight months after it made an initial $500million non-refundable deposit to acquire the telco, and a cumulative 10 months after the takeover was billed to have been finalized.



Teleology Holdings, led by Adrian Wood,  a pioneer Chief Executive Officer of MTN Nigeria, eventually won the final bid — ahead of Airtel, Globacom, Smile and Helios.

9Mobile

 

Teleology Holdings’ successful bid for 9mobile was successful due to the quality of its proposed seven-man management team led by Wood, and was approved by the NCC Technical Evaluation Committee, the 13-member bank lending syndicate as well as the acquisition finance provider, Afreximbank.

 

9mobile Woes Continue

However, according to developing reports, Teleology Holdings has become extremely uncomfortable with actions taken outside of the agreed business plan, since their initial takeover, considering it has been blocked from concluding a management services contract with the local joint venture, Teleology Nigeria Limited.

The proposed management services contract would have enabled Teleology Holdings and its team of experts oversee the implementation of the its elaborate business plans including funding proposals — but that so far been impossible.

 

9Mobile

Wood is understood to have resigned from the boards of Emerging Markets Telecommunication Services (trading as 9mobile) as well as Teleology Nigeria Limited, and has already communicated his current disenchantment with the 9Mobile project to his confidants in Teleology.

According to Woods, 9mobile is an exciting opportunity to build a revolutionary mobile network that could be the pride of Nigeria. Unfortunately, it appears that we will not be able to participate. We now must stand down from further work on the 9mobile project.”

Has 9mobile become the new Econet? We can’t tell. Let me know what you think in the comments

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How Google Plans On Replacing Android With Fuschia OS Soon

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How Google Plans On Replacing Android With Fuschia OS Soon 8
You probably don’t need telling that Android is a very powerful and versatile operating system but Google is working on something that might end up as the direct replacement  – Fuschia.

How Google Plans On Replacing Android With Fuschia OS Soon 9

In this post, I’ll be explaining why Fuschia may actually replace Android
Kernels
Kernels are the core of any operating system, they provide the basic mechanisms around which the os can be built. A lot of the problems Android faces today is as a result of the fact it was built around the linux kernel whicj was not originally intended for it. 
As a matter of fact,  Android OS was originally meant for digital cameras so on it’s core it isn’t exactly specialized for what a smartphone should do
So what about Fuschia?
Fuschia is based on a completely different Kernel with 2 key benefits.
1. It is designed with the smart connected feature in mind
2. It’s more specific in its code and can be built on a wide range of devices
This kernel is called Zircon .
 So what’s the benefit ?
The reason that Fuschia is powerful is that this kernel runs on completely everything from phones abd TVs to Fridges and traffic lights.
One OS for everything. As more devices enter people’s homes, this would mean seamless integration among devices.
Your music could switch to your speaker when you enter a room and continue in your car when you get in.
Also Fuschia would be built around the idea of voice commands. Less tapping , More talking.
Fuschia would also solve one of the major problems of Android which is Fragmentation.

Fragmentation
Fragmentation is the reason most Android phones don’t perform as well as their hardware is capable of.
This exists because Android is a bit of a mess. It has software, kernel and drivers all working together in a slightly different configuration on each device.
That’s why Google just can’t push an update to any device out there. These 3 aspects have to be decoupled manually.
Google has little control of how users experience Android on 95% of phones.
This is a problem because these OEMs don’t have an incentive to keep your device updated. They prefer you get a new device if you want to upgrade so they can make more money.
Fuschia is cleaner built with updates in mind. Fuschia would help Google regain control of the end user software experience.
Fuschia is also written on the Flutter software development kit which is important because this runs on Android too. This would make sure Android apps run on it. You don’t expect Google to start from scratch with the already vast library of apps and games available.

So the big question –
When will Fuschia Replace Android
Considering that brands always make the 10th version of their products seem like the peak of their current product line. Android 10 might be replaced by Fuschia OS.
If it’s not, then we should be looking at the next couple of years.

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Unbelievable – Glo, 9mobile, NTEL Customers To Be Cut Off From Calling Other Networks

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Unbelievable - Glo, 9mobile, NTEL Customers To  Be Cut Off From Calling Other Networks 10
NCC has given MTN and Airtel approval to bar Glo and 9mobile customers from calling their network over failure to pay Interconnect Debt.

The Nigerian Communications Commission (NCC) has granted disconnection approval to mobile network operators (MNOs) to disconnect owing colleagues over rise in interconnect debt and failure of the affected operators to pay.

Unbelievable - Glo, 9mobile, NTEL Customers To  Be Cut Off From Calling Other Networks 11

NCC has asked MTN, Airtel and IHS to disconnect, on partial basis, services to Globacom, Ntel (MNOs) and interconnect exchange points including Breeze, Exchange, Solid, Medallion and Niconnx.

The implication of this development is that over 35 millions of subscribers would soon start to experience service disruptions.

While the affected operators have between the next 10 and 21 days, starting from 18th Dec to make amends or risk disconnections,

The Commission also said it has approved the Disconnection of Ntel and Globacom from the facilities of IHS in accordance with Section 103 of the Nigerian Communications Act 2003 and the Guidelines on Procedure for Granting Approval to Disconnect Telecommunications Operators.

The Commission informed that 9Mobile, Smile and Swift are also to be disconnected from IHS facilities and ATC Wireless Infrastructure Limited.

“At the expiration of 10 days from the date of this notice, subscribers on the network of Ntel and Globacom will no longer be able to make calls to Airtel and MTN, but will be able to receive calls. Furthermore, Ntel and Globacom will be disconnected from the facilities of IHS.”

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