Connect with us

Tech

Verizon Communications To Buy Yahoo Search and Ads at 5 billion USD

Published

on

Verizon Communications To Buy Yahoo Search and Ads at 5 billion USD 1

US telecoms giant Verizon Communications is to buy Yahoo’s search and advertising operations for $5bn (£3.8bn), according to media reports.

The two firms were reported on Friday to be in exclusive talks over a possible deal.

US internet firm Yahoo announced in February that it was looking at “strategic alternatives” for its core internet business.

Verizon declined to comment on the reports.

A formal announcement is expected on Monday before US markets open for trading.

Over the last few years Yahoo has struggled to keep up with the changing internet advertising landscape, with some analysts arguing that it has failed to remain relevant in many of its core markets.

Chief executive Marissa Mayer, who took the helm in 2012, has made little progress in returning the company to profit.

Last week the firm reported  a $440m loss in the second quarter, but said the board had made “great progress on strategic alternatives”.

The reported price tag for the deal is well below the firm’s $125bn market value at the height of the dot.com boom.

But BGC analyst Colin Gillis wrote recently: “We expect any offer in the range of $5-plus billion should be accepted by the Yahoo board to bring the process to a close.”

Personalised ads

The US telecoms giant is expected to merge Yahoo with AOL, to create a digital group capable of taking on the likes of Google and Facebook.

Verizon bought AOL – another faded internet star -in a $4.4bn deal last year, which gave it ownership of the Huffington Post, Techcrunch, Engadget and other news sites.

Shortly afterwards, Verizon announced it would start combining data about its mobile network subscribers – which is tied to their handsets – with the tracking information already gathered by AOL’s sites.

By doing so it said it could deliver more “personalised” ads.

Bid battle

A host of other firms were reported to be interested in buying Yahoo’s core internet assets including AT&T, a consortium backed by legendary investor, Warren Buffet  and the owner of the Daily Mail .

In April, the firm shortlisted about 10 potential buyers.

BBC NEWS

Image copyright Justin Sullivan

Michael Ajah is a Computer Science Student of The University of Port Harcourt and a Chelsea Fan. He loves RnB and a little mix of Trap Music. An awesome tech reviewer and analyst. Email - [email protected]

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Social

What Facebook’s $400M Giphy deal means for Gif and it’s users

Published

on

What Facebook's $400M Giphy deal means for Gif and it's users 2

Facebook on the 15th of May sealed the acquisition of Giphy, a popular GIF bank site , for a reported price of USD 400 million with futurist plans to integrate it’s massive GIF library into Instagram, Messenger and WhatsApp.

On any other day, this would call for some champagne and wine toast but those might have to be put on ice just yet.

What Facebook's $400M Giphy deal means for Gif and it's users 3

There are host of other apps and services which are direct Facebook competitors that rely on Giphy’s API for supplying Gifs on their platforms, including Twitter, Pinterest, Slack and more.

What does this mean for them? How about the creators? Is there a way they could come to a truce? What is Facebook going to do with 700million Giphy users?

Or better still put, Facebook’s terms for usage could now really kick them out without kicking ’em out…

Here’s how the problem might possibly set off

What Facebook's $400M Giphy deal means for Gif and it's users 4

With the new change, some of the other popular apps that rely on Giphy to let users share and post GIFs, including Apple’s iMessage, TikTok and Twitter, might not want to have a Facebook-owned platform integrated with their products moving forward.

Besides not wanting to rely on major competitors, Facebook has had issues with privacy and
reliability.

You don’t want to get your hands dirty with a Cambridge Anytica-kindof issues right…

Vishal Shah, Instagram’s VP of product already confirmed “People will still be able to upload GIFs; developers and API partners will continue to have the same access to Giphy’s APIs; and Giphy’s creative community will still be able to create great content,” but it’s only a case of when not if the vote of assurance really has an endpoint.

What Facebook's $400M Giphy deal means for Gif and it's users 5

Some companies are already closing the door

It’s quite obvious Twitter and Facebook has had a long rivalry for a while now.

For example, Instagram cut off Twitter’s ability to display its photos inside of tweets back in 2012, so sticking with Giphy might not even be in the cards for the social media app.

Besides Giphy, Twitter also relies on Tenor for GIFS. There could be a possibility that they could rely on that instead of Giphy.
Other apps like iMessage, Snapchat, TikTok, Tinder, Pinterest, Reddit and Trello hasn’t yet made statements regarding plans to change how they work with the GIF site.

However, apps like TikTok and Tinder offer the option to log in with your Facebook account so they might not be too concerned about Facebook’s acquisition.

Moving forward…

GIPHY for Facebook, Instagram and Twitter

Let’s be honest, ever since the
coronavirus outbreak, many OEMs have been on the lookout for any clear strategy to knock competitors off there peach.

Now social channels like Twitter, telegram and even Snapchat could drop support for the service at any moment after Facebook’s acquisition.

Besides not wanting to rely on a major competitor, Facebook has had issues with privacy and
reliability right from the off to the Cambridge Analytica issue .

The implications are very much evident but, who knows, this might be Facebook’s biggest win in 2020 yet or just one of those that gets thrown in the trashcan.

Continue Reading

internet

Twitter announces new “Retweets with comments” feature for iOS

Published

on

Twitter announces new  "Retweets with comments" feature for iOS 6

Twitter is making it easier to keep track of quoted tweets by announcing a new way for its iOS users to see how people are reacting to their tweets.

In a tweet , Twitter announced the launch of the new feature. It said, “Now on iOS, you can see Retweets with comments all in one place.” To view them, tap on Retweets under your tweet.

Here, you will see two sections, one with comments and the other without comments. It will make it simpler for people to respond to their followers who used the “Retweet with comment” button on their tweet.

Known reverse engineering expert Jane Manchun Wong had written just days ago that the feature was being tested on Android by Twitter.

Her post had displayed that the number of retweets and the number of retweets with comments will be shown separately under a tweet.

However, in the update shared by Twitter, it can be seen that the number of both types of retweets on a tweet is shown together under a tweet and segregation is done after tapping on the Retweets button.

This new feature comes 5 years after the Retweet with comment feature was launched to allow users to quote-tweet by embedding another tweet under their post. Before that, we all had to copy-paste the tweet URL that they wanted to quote.

Good old days though…

Twitter announces new  "Retweets with comments" feature for iOS 7

Now all you have to do is simply tap on Retweets under your Twitter post after which you will be able to see a list of all the retweets with comments making it easier for you to interact with your followers.

Continue Reading
Advertisement

New Arrivals

Recent Comparisons

Trending