Thursday, 7 July 2016

The ISHU: The Anti-Paparazzi Scarf That Makes Flash Photography Impossible




Avoiding the paparazzi usually involves Celebs covering their faces or surrounding themselves with
body guards, but why do that when you can just toss a
stylish scarf around your neck? This anti-paparazzi
scarf lets you do just that.

It’s called , and it’s the latest piece of anti-
paparazzi clothing meant to render flash photography
impossible. Made from highly reflective fabric, a
camera’s flash makes it light up brilliant white,
darkening the rest of the image almost into oblivion.

Originally reported on Buzzfeed , the Ishu is the brainchild of Saif Siddiqui, who says he was inspired to
create it in 2009 when a group photo of his was ruined
by a bicycle reflector. Six years and a bunch of research
later, the highly reflective Ishu burst onto the scene and
quickly made its way onto the heads and necks of
prominent actors, musicians, and sports stars.
.

Based on the sample images on , it does
its job very well:
Siddiqui isn’t the first to try and market anti-paparazzi
reflective clothing. The Flash Back Line by DJ Chris
Holmes made viral waves when it was announced in
early 2015, but has since entirely.
Fortunately, the same fate doesn’t seem to lie in wait for
the Ishu scarf (and the tie and case Siddiqui has listed
on the Ishu). Ishu products will launch globally in
August, but you can already check them out and pre-
order them starting today. Prices range from $268
to $478.

 ORDER ISHU SCARF 




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The ISHU: The Anti-Paparazzi Scarf That Makes Flash Photography Impossible
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