Friday, 17 June 2016

Snapchat introduces Ads In App




According to reports , the company is about to make colossal
changes to its ad offerings. These changes include:
Snap Ads Between Stories – Ads after playing a friend’s
story.
Expandable ads – Ads that can allow you install a promoted
app or any other external activity with a swipe.
Ads API – Making ads easier for advertisers through
programmatic interfaces


Reviewed Ads – Although ads are here to stay, Snapchat
says it will not overwhelm its users with too many ads. They
will also protect users by reviewing all ads before
publishing.



Snapchat Partners For Ads – To further help advertisers,
Snapchat will connect them to a di rectory of ad tech
developers that will help in ad buying, targeting, and
management




Snapchat Partners For Creative – In the same light,
Snapchat will point advertisers to a directory of vetted
creative agencies that can help create Snap ads



Snapchat Ad Measurement – Along with all these offerings,



Snapchat also built an ad measurement system to help
advertisers know which ad is doing well.
Snapchat users know how much data the app consumes on a
regular day.


Tech Crunch




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