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Blackberry Struggling To Adapt In Android Market


BlackBerry is reportedly having some issues in its transition to
Android . A report from CNET quotes a "high-level executive" at AT&T
as saying "The BlackBerry Priv is really struggling."
The carrier exec gave CNET a big list of reasons why the Priv was
failing. Both companies expected to see demand for an Android
phone with a physical keyboard, but that demand never materialized.
BlackBerry apparently has a problem appealing to the general public,
with the report saying that "most of the buyers were BlackBerry
loyalists." Those die-hard BlackBerry users struggled to adapt to
Android, which the executive says led to the higher returns.
Blackberry's Q4 results came out in April, and they show lagging
performance, too. The company sold 600,000 handsets for the
quarter, which was short of Wall Street's expected 850,000 units.
BlackBerry's own CEO, John Chen, has called out sales of the Priv
as critical, saying the company was thinking of getting out of the
hardware market. "Sometime next year (2016) we have to make our
device business profitable, otherwise I have to rethink what I do
there," Chen told Recode last year. "We do what makes sense to
serve the customer. Even if I'm not in the handset business, getting
into providing security for Android lets us provide solutions via
software."
Chen has said the company still has two more "mid-range" Android
phones in the works, which should come in somewhere around the
$400 price point.



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Blackberry Struggling To Adapt In Android Market Blackberry Struggling To Adapt  In Android Market Reviewed by Michael Ajah on Thursday, June 09, 2016 Rating: 5

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